Raffaello (or as we call him Raff!), was the founder of R&T Global Services Ltd and now he’s the founder and the manager of PONF GmbH. Among other exciting projects, they are developing the PONF Modular System, a camera system that helps shooting better images and take smarter decisions, with the support of Artificial Intelligence. Raff was an Awesome Acorn on the 6th Acorn Enterprise Business Accelerator Programme in Fife.
Raff’s love for photography and desire to enhance the experience for other photographers led him to create PONF Multiback Open Camera. He loves learning, making things better and challenging the norm! Raff is an Italian serial entrepreneur, who now resides in Germany.
Read on to find out more about his business, advice for other new businesses and how he benefited from the Business Accelerator Programme.
PONF Multiback Open Camera – R&T Global Services Ltd
Why did you apply for the Acorn Enterprise Business Accelerator Programme?
To meet other entrepreneurs and sharing ideas.
As a business owner, how would you describe yourself in three words?
Resilient, consistent, creative.
What or who motivated you to form your business?
My love for photography and the desire to offer the best experience to all the users of my multi-back camera.
How would you describe your business in three words?
Game-changing, compelling, inclusive.
What was the best bit of advice your received on the Business Accelerator Programme?
Create a good entrepreneurial ecosystem around you.
How has your business grown since being on the Programme?
In the next 6 months we will be on the market with the PONF multiback camera, we expanded our business to Germany and we plan to have a key role in the European camera industry.
What are you most proud of about your business?
Having made something that many believed impossible.
What are the three most important things you would tell an aspiring business “Acorn”?
- Don’t tell stories but create something really good.
- Invest in quality.
- Don’t give up.
What is the most amusing incident that has happened in the history of your business?
Incidents don’t happen if you plan properly and are prepared for react to them.
If you started over, what one thing would you do differently?
It’s something I never consider, thinking at past. I find it’s not useful and it’s a waste of precious time. I learn from every single day, and where I am is what I come from. Changing the past in not possible, so why bother?
Who’s the most famous or interesting character you’ve met whilst running your business?
The next person I will meet.
How do you unwind?
Reading and studying (linguistics, philosophy, maths and physics); hacking and making things.
How would you describe Acorn Enterprise?
A great place to foster great ideas!
If you enjoyed reading about Raff, you may find these other Featured Acorns interesting!